What is a Sales Funnel?

Did you know that it costs McDonalds $1.91 in advertising to get you into the drive through…?

And when they sell you a burger for $2.09… they ONLY make $0.18… 😦
But… when they upsell you fries and a coke for $1.77 more… they make (and more importantly keep $1.32 profit)…
Yes, 8 times the profit of the initial sale!
Pretty cool, don’t you think?
But… what does that have to do with you?

Continue reading “What is a Sales Funnel?”

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