What is a Sales Funnel?

Did you know that it costs McDonalds $1.91 in advertising to get you into the drive through…?

And when they sell you a burger for $2.09… they ONLY make $0.18… 😦
But… when they upsell you fries and a coke for $1.77 more… they make (and more importantly keep $1.32 profit)…
Yes, 8 times the profit of the initial sale!
Pretty cool, don’t you think?
But… what does that have to do with you?

Continue reading “What is a Sales Funnel?”

Periscope for your business?

In case you aren’t sure what Periscope is, it’s a live streaming video app that was purchased by Twitter in 2015. The allure of Periscope is that it allows you to ‘Go Live’ from anywhere, at any time, while anyone in the world can watch you via your mobile device.
There are over ten million users on the platform today, so needless to say if you’re not using it, you’re missing out on some markets that might be of use to your business. If you can conceive of any way your company can put Periscope to use, you should do so. Today.
So why does your small business need to be on Periscope? Let’s take a look at a few reasons.

Continue reading “Periscope for your business?”

What are you thoughts on Social media?

Love it or hate it it’s definitely hear to stay…
I’ve always had Facebook and linked in but originally decided I would keep them completely separate. Friends and family on Facebook and work colleagues on LinkedIn.
Now though ‘social’ is ‘a’ thing and a very big thing with each platform simply a channel with slightly different audiences.

Question: In a ever increasing connected world how important do you think your personal ‘brand’ is and is likely to be in the future?

As a wise man once said ‘I have a cunning plan…’

So after eleven years working in a JOB and another nine years being self employed the next step for me on my journey through the Cashflow Quadrant (a la… Cashflow Quadrant – Robert T. Kiyosaki) is over to the right hand side, to Business Owner…

I can now see very clearly that, although I’ve been self-employed for almost ten years I have only been working IN the business and not ON the business… So what next…

1. Escape the Rat Race and move my limited company (Workplace Consultant LTD) online.

2. Design and build Workplace Tech that automate systems and processes and promote employee wellness.

3. Leverage online business systems that are inexpensive to set up and generate a passive income with limited effort (a la… The 4 hour work week – Tim Ferriss).

4. Move to the South coast of Spain, radically improving the quality of life and Work Life Balance.

I’ve had enough… Of the four-hour commute, 

Of working hard to pay the mortgage on a property I only ever got to see at the weekend because I’m always at work, 

Of hearing Molly (now two and a half) repeating ‘Daddy goes to work!’ over, and over,  and over… and over, 

Long, wet, grey, repressive UK winters,

Going to and coming home from work in the dark… The list is long my friends…
Enough is enough. It’s time for another adventure…

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